Keshi is a designer from Jakarta with an 
enduring passion for the unconventional. What makes something ugly, and why are we drawn 
to it? What happens when decay becomes more evocative than perfection? From the quiet poetry 
of disintegrating type to the raw beauty found in overlooked forms, Keshi is drawn to the strange, 
the discarded, and the wonderfully weird. Her 
work acts as a lens—playful yet inquisitive
—through which she investigates identity, 
visual languages, and the joy of embracing 
the unexpected.


A graduate of LASALLE College of the Arts 
in Singapore, Keshi has cultivated a sharp 
interest in visual systems and typography—
both of which have become foundational to 
her evolving design practice. For her, design is 
not merely a discipline but an extension of self: curious, bold, and delightfully offbeat. It’s a 
space for spontaneity, humor, and fearless experimentation.